Why American and United Think Basic Economy is Worth $1 Billion a Year (and Why They’re Wrong)

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Scott Kirby when he was President of American Airlines talked about Basic Economy as something that would be worth $1 billion to the airline. He modified somewhat to talk about segmentation (basic economy and premium economy combined) as worth $1 billion. He’s used the $1 billion figure at United now that he’s President there as well.

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